Is a customers' holistic perception of their experience with a business or brand, across every stage of the customer journey.
It is a term widely utilized but a practice rarely implemented correctly. The foundation of Customer Experience today is to look to the future and create compelling content, events, products, and services.
Companies that create exceptional Customer Experiences are setting themselves apart from their competitors, establishing a competitive advantage by putting their customer’s first.
In fact, managing customer perception is one of the most important things companies should be doing, and creating CX strategies to adapt to the ¨new normal¨ is of the essence.