Digital Transformation: Why is it so important for any business?

Let's think for a moment, about all of the new terms that have emerged as a result of the technological revolution: Big Data, Machine Learning, Cybersecurity, Industry 4.0, or Digital Transformation. Much is heard of Digital Transformation and many think that it is simply about technology, or the use of diverse digital tools by employees to increase sales. But as it turns out, Digital Transformation means much more than all of this.

“Digital Transformation is the process in which a company or business incorporates new technologies and digital processes with the objective of becoming a more efficient organization that adapts to its environment.”

In reality, it ends up being a complete reorganization of the business that has an impact on data processing, systems and infrastructure.

Transformation is a necessity for a business; however, it is not an easy task to carry out nor for everyone to understand. There is still a lot of ignorance or misinformation around the concept, as well as myths about the procedures that are needed to implement it.

The fear of change and the myths regarding Digital Transformation make many entrepreneurs feel weary and uncertain. The consequence is that many organizations continue with obsolete and unprofitable work processes, which sometimes lead them to ruin.

Digitization offers enormous potential for businesses to gain competitiveness in an increasingly technological world. Today the most technological companies are more profitable and have more satisfied customers.

When we talk about Digital Transformation, we talk about the reinvention of an organization through the use of digital technology to improve the way the organization performs and serves its constituents. Digital refers to the use of technology that generates, stores and processes data.

Benefits

• New business opportunities.
• Improvements in products and services.
• Comprehensive data analysis.
• Improves customer service and customer experience.
• Improves employee satisfaction.
• Boosts the culture of innovation in the company.
• Improves the efficiency of processes in organizations.
• Promotes collaborative work and internal communication.
• Provides a rapid response capability in a changing environment.

Phases

1. 1. Identification:

   What technologies exist in the market?

2. 2. Analysis:

   How can a company respond to the use of new technologies?

3. 3. Transition:

   How to implement a cultural change in a company?

4. 4. Execution:

   How to keep constantly adapting to technology and its changes?

5. 5. Optimization:

   How to control the transformation process to optimize resources?

There are 4 pillars on which the evolution towards digital is sustained: business culture, business objectives, technology and customer experience.

Professionals may feel overwhelmed when they think of Digital Transformation as a radical change, some even consider that they might not be able to assume in the short term. The truth is that digitalization must be thought of as a gradual but constant process, closely related to the capabilities and needs of the company. One must consider that its implementation involves all of the employees in the organization.

When it comes to digitalization, many organizations face great challenges such as:

1. People: One of the biggest challenges that a company can face, due to resistance to change.
2. Digital Communication: Finding the right platform is a must. This will allow your communication strategy to surface. Whether it is social media, the company’s website, or blogs, ensuring current and potential customers find you and are informed, is key.
3. Security: One of the most common fears in the implementation of cloud computing; however, taking the necessary precautions, Will allow the company to keep things under control.
4. Big Data and advanced analytics: Big data Will allow the company to to gather information, analyze it and optimize processes to offer a better products / services to clients.
5. Streaming: Video is the most consumed content format for both corporate and educational information. Always choose video as additional material. It attracts a lot of attention.
6. A Global Vision: H aving a 360 vision of the business, ensuring the use of all the mechanisms to reach the customer: Digital and Traditional formats.
7. Digital Professionals: Investing in a Digital Marketing Team is always a good idea.

Finally, a mobile device is the future of business. This forces us as a company to transform our offerings. This means knowing how to listen, analyzing trends in customer behaviors and having the ability to change and adapt quickly.

“We are not in an era of change, but in a change of era” Andy Stalman

This statement indicates that change is the constant. So, the important thing is to adapt and transform our way of thinking, of proceeding, of organizing, etc.

Digital Transformation is not only about technology, it is about culture and people.